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PRODUCT STRATEGY

LEADERSHIP

Product strategy helps to redistribute excess food.

A look at defining a problem and finding a path forward..

PRODUCT STRATEGY

LEADERSHIP

Product strategy helps to redistribute excess food.

Product strategy helps to redistribute excess food.

A look at defining a problem and finding a path forward..

Project Overview

Food Distro is a platform connecting food-related organizations with surplus or unwanted food to those in need. It fosters lasting and mutually beneficial relationships and it educates users on the benefits of food redistribution while offering guidance on effective methods.

Background

Partnering with the founder of Food-Distro, my team at Tech Fleet executed comprehensive exploratory research to analyze the competitive landscape and uncover key insights. This strategic approach enabled us to define the problem accurately and establish a solid foundation, ensuring that the product's direction was both viable and aligned with future goals.

My Role

Lead Product Strategist, Workshop Facilitator

Timeline

8 weeks

Teams

UX Designers, UX Researchers, Project Managers, Product Strategists

Tools

Figma

Notion

G Suite

Problem

Food-related businesses face challenges in donating excess or unwanted food. Consequently, a substantial amount of edible and nutritious food ends up in landfills, contributing to environmental issues and missing the opportunity for addressing food insecurity in communities.

Market Research & User Interviews

Through market research, we uncovered gaps in the food redistribution landscape, validating a need for a solution. While numerous apps focus on reducing food waste, few address the logistical challenges encountered by organizations. Furthermore, few educated users on food donation regulations. These market research insights were further validated by user interviews.

MVP Development

Shaping the MVP goal was a collaborative effort rooted in user interview insights. Our team aimed to foster diversity of thought and widespread buy-in. To achieve this, we had everyone review the research, identify the most crucial need for the MVP goal, and vote on the top aspects. The clear winner: an online tool addressing logistical challenges for food-related businesses donating excess or unwanted food, while educating users on combatting food waste.

Vision, mission, product vision statement

Crafting a clear vision, mission, and product vision statement became crucial. These statements serve as aspirational goals, guide decision-making, and offer comprehensive documentation. A collaborative workshop refined these statements, ensuring they resonated with the team and stakeholders.

MISSION

To revolutionize the fight against food waste by cultivating partnerships between food-related organizations while empowering communities with the knowledge necessary to build a sustainable and waste-free future.

VISION

To empower a global shift toward a conscientious waste-free food ecosystem

PRODUCT VISION

Food Distro is an online tool that connects organizations with excess food to those in need. Our aim is to strengthen the relationships between organizations and to empower users through education on the seamless redistribution of surplus food.

Next steps

Next steps include usability testing, incorporating feedback, and iterating on the user flows and design. In addition, adjustments to the content and branding is needed.

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